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Creating a Fluid Mobile Commerce Experience


Mobile commerce is rapidly becoming the way consumers shop online- apps drive 60% of shopping. Companies are adopting a mobile first approach to developing responsive online websites and stores. How are companies creating a fluid customer experience across all touch points?

  • Place your bets: Apps vs. responsive websites- who is winning? And why?  Have we reached app fatigue yet?

  • Shopper motivation: How are loyalty programs and personalization driving customer engagement?

  • Tech: What are the different technologies that underpin this experiences?

  • Payment: How are new online payment methods driving the shift to mobile commerce?

  • Security: Do consumers feel their data is more secure on mobile payment systems? Why?

  • Black Friday Test: How do you architect systems to scale and support peak periods?