Mobile commerce is rapidly becoming the way consumers shop online- apps drive 60% of shopping. Companies are adopting a mobile first approach to developing responsive online websites and stores. How are companies creating a fluid customer experience across all touch points?
Place your bets: Apps vs. responsive websites- who is winning? And why? Have we reached app fatigue yet?
Shopper motivation: How are loyalty programs and personalization driving customer engagement?
Tech: What are the different technologies that underpin this experiences?
Payment: How are new online payment methods driving the shift to mobile commerce?
Security: Do consumers feel their data is more secure on mobile payment systems? Why?
Black Friday Test: How do you architect systems to scale and support peak periods?